Top 10 Things to Know About Using QR Codes

December 28, 2011

QR codes have always been a hot topic around here. But, before you jump on the band wagon, it’s important to ask yourself  — “when does using a QR code make sense?” Let’s take a look at what we know about QR codes, so that you can decide if they’re a fit for your next campaign.

1. Adoption is still pretty low: The recent release of Compete’s smartphone intelligence survey results from Q3 of 2010 shows that 28 percent of smartphone owners have used mobile apps to scan barcodes.
2. Usage is increasing at a rapid rate: Mobio’s “Naked Facts” report highlights a 1,200 percent increase in mobile scans from July to December of 2010.
3. QR Codes are Free: Check out sites like Kaywa and Qurify where you can make as many QR codes as you would like for free.
4. Apple Phones Scan More QR Codes: Apple phones currently scan the majority of QR codes (68%), followed by Android and then BlackBerry devices.
5. You Can Track Scans: By using a service like bit.ly you can both create QR codes and track the number of times someone scans your QR code.
6. You Shouldn’t Link a QR Code to a Flash Site: Most mobile devices do not support flash.
7. Most QR Codes are Black and White: But, some scanners can support other colors.
8. QR Codes Can Do Many Things: They can send someone to a URL, send a text, allow a user to download a file, call someone or unlock a message or video.
9. You Must Offer an Incentive: Most people scan QR codes so that they can get something (coupon or discount). So, be sure to offer a good reason for someone to want to scan it.
10. No Licenses Are Required: You are not required to purchase a license to use QR codes.

Need help incorporating a QR code onto your promotional products? Let EYB help by visiting  www.eybpromotions.com or call 812.376.3212.

Filed under: Product Reviews,Trends

Tags: about qr codes, Qr code research, tracking QR codes, using QR codes