3 Promotional Product Trends to Consider

January 5, 2012

Going Green?

What was once considered to be only a fad is continuing to gain momentum in this age of social responsibility. The purchase of eco-friendly promotional products made of biodegradable products are on the rise. Consumers who are choosing to live more environmentally conscious are now expecting their employers and perspective employers to do the same. The promotional products of yesterday are slowly falling behind the times, the bandwagon is here are you going to jump on?

Function Anyone?

We have all gotten them, cheap gimmicky promotional products that go in the trash as soon as we get home. Effective promotional products are ones that the user sees value in, but most of all has a useful function! Your potential customers don’t want another ugly hat to throw in the back of the closet, no they want a hat that is breathable and designed for outdoor activity. The added cost involved is easily outweighed by the repeat business you will receive from an effective promotional product.

Who says it has to be black or White?

As someone who spends a majority of the week at a promotional products company, I have seen my fair share of traditional promotional items go out the door. However it seems recently that the traditional black or white t-shirt or mug is taking a back seat to the more vibrant custom color schemes. With fierce competition for market share, companies are realizing the importance of standing out at trade shows and expos. Product distributors are making it easier to match your companies logo and colors to almost any product, so the next time your thinking of putting your logo on the side of a generic mug take a moment to think outside the box.

Pricing

Without a doubt pricing is the chief motivator when choosing promotional products. Yes it is more expensive to purchase eco-friendly products, yes it is more expensive to choose products with a useful function, and yes it is more expensive to choose a custom product. However it is necessary to think beyond cost when dealing with promotional products. Would you hand 100 people $2.00 to throw in a trash can? Then why would you hand your potential clients a $2.00 promotional product that is going to end up in the trash? Wouldn’t you rather give away something that will be appreciated and used, then to have a mass give-away with items that don’t represent your brand and end up in the garbage?

If you are completely new to the world of Promotional Products or just need help finding the right fit for your company let EYB Promotions help you! Give us a call 812-376-3212

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